YODA – Digital Marketing Made Simple One of the biggest digital agencies in Spain and one of the largest audience acquisition companies in the world have come together to create YODA. Ad efficiency and high-quality traffic generation software Technology and knowledge to make the most sophisticated digital marketing available to the smallest budgets Nowadays, more and more people are buying online … Read More
Innovation for A Data-Based Digital Marketing Approach
High-quality traffic at a huge scale At JOT, we specialize in the generation & monetization of very high-quality web traffic for premium partners. We help our partners acquire new audiences relevant for their specific business, sending them the very best quality traffic from trusted sources and optimizing our campaigns in real time across countries, languages and devices on multiple platforms. … Read More
To JOT or not to JOT…
New to the world of digital marketing? Join the club! After having done various types of work – from sales in a call center, up through accountancy work and on to writing, teaching and presenting a radio show – I decided that it would be a good idea to find a new challenge and to throw myself into something completely … Read More
Retargeting: Your Best Ally
Retargeting is a digital marketing technique where advertisers target users who have visited their website in the past using banner ads on display networks across the web. Retargeting helps advertisers increase their conversion rate by only targeting users that have had a previous experience with their brand (qualified users), even though that experience did not lead to a conversion or a … Read More